The Pfizer Friends
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Description
Pfizer was looking to create a new way to convey complicated clinical trials and medical information in a kid-friendly way. To solve this, I worked with a creative strategist, a medical writer, and an animator to develop the Pfizer Friends, a team of characters. I named them. I wrote their personality traits. Then, I crafted videos, welcome letters, activity books, and more.
Role
Director of Creative Copy/Copywriter
For
Pfizer