Hi, I’m Rachel—a senior-level copywriter, creative strategist, and all-around wordsmith. I turn ideas into stories that connect, engage, and (let’s be honest) sometimes make people laugh. With experience spanning Fortune 500 companies, scrappy startups, and some of the biggest names in pharma, I know how to craft messaging that sticks.
Think of me as the Swiss Army knife of creativity—versatile, strategic, and always ready with a sharp idea (and yes, I still have my tiny tweezers). I thrive in fast-paced environments where innovation, collaboration, and fun jimmy jam together like they're at a disco.
Beyond writing, I’ve led teams of designers, videographers, animators, and developers to bring bold ideas to life—creating award-winning campaigns across multiple platforms. Whether you need something witty, insightful, heartfelt, homegrown, or completely unexpected, I bring the creative energy to make it happen.
So, let’s connect and make something amazing (and have fun while we’re at it). 🚀
Experience
Director of Creative Copy/Copywriter
Jumo Health
2022 – 2025 • New York, NY
Jumo Health is a company that develops educational materials for clinical trials and other health-related materials for clients like Pfizer, Novartis, Day One, Amgen, Bristol Myers Squibb, Eli Lilly, Caidya, Astellas, Merck, Nova Nordisk, Sanofi, GlaxoSmithKline, Amicus, AbbVie, and many others. As the Director Of Creative Copy, I worked alongside medical writers, designers, animators, DEI leads, and strategy to develop social media, digital ads, patient recruitment materials, storybooks, activity books, interactive adherence calendars, understanding your study videos, DEI community outreach materials and more to help facilitate understanding to a wide range of audiences including patients, HCPs and community leaders. While at Jumo Health, I played a vital role in making all materials easy to understand with human and authentic voices that resonated with all audiences.
Creative Director
OrthoSynetics
2020 – 2022 • New Orleans, LA
I was the Creative Director at OrthoSynetics, a one-stop shop for orthodontic and dental practices across the United States. I led a team of seven graphic designers and wrote copy for numerous brands, tapping into each brand's unique vibe and voice. Then, with my incredible team, we created visual and language systems that help these practices get more leads and patients. I also helped launch OrthoSynetic's franchise orthodontic brand, Smilebliss, from the ground up. Today, Smilebliss practices include 28 locations nationwide.
CD/ACD/Senior Copywriter - Freelance
Mind Theory, LLC
2015 – Present • Marietta, GA
I write for several agencies around the U.S., working on clients ranging from recycling and airports to tourism and cold brew coffee. I work by the hour, by project, and by retainer.
Rates available upon request.
ACD/Copywriter
Peter Mayer Advertising
2008 – 2015 • New Orleans, LA
I was the lead writer on the CenturyLink account. I managed/mentored eight writers and nine designers and helped create materials for all product lines. In addition, I worked on new business pitches and other clients, such as Mellow Mushroom and Louisiana Tourism. I was also heavily involved in crafting focus group content and A/B testing materials. While at Peter Mayer, I was promoted twice.
Creative Content Developer
Trumpet Advertising
2007 – 2008 • New Orleans, LA
I was a senior-level writer at Trumpet and worked on clients like Tobacco Free Living, New Orleans Police and Justice Foundation, The New Orleans Hornets, New Orleans Convention and Visitors Bureau, FutureProof, New Orleans StartUp Lab, and Southern Homes, to name a few. I also mentored a young writer while at Trumpet.
Copywriter
Grey Worldwide
2005 – 2007 • Atlanta, GA
While at Grey, I worked on print, radio, out-of-home and television for BellSouth. Other clients I worked on included Nokia, Fraxel, Atlanta History Museum and AT&T. It was during this job that I learned a ton about radio and how much fun it could be.
Jr. Copywriter
G2/Grey Direct
2002 – 2004 • Atlanta, GA
This was my first job out of school. I was a Jr. Copywriter with a pencil, a notebook, and three great bosses who taught me a ton about direct mail, writing, and how many different ways you could fold a piece of paper. Not to mention, the true power of the presentation mock-up.
Education
University of Georgia
BA Theater Arts & Screenwriting
Athens, GA
Miami Ad School at Portfolio Center
Associate of Arts - Copywriting & Advertising
Atlanta, GA
Clients
Pfizer Eli Lilly Merck Mellow Mushroom Moderna Sanofi Amgen Popeyes Chicken New Orleans Convention & Visitors Bureau New Orleans Police & Justice Foundation CenturyLink AT+T Atlanta History Museum Vixen Vodka St. Jude Children's Research Hospital Novartis Nova Nordisk Henlius Day One Astrella Bristol Myers Squbb/BMS GlaxoSmithKline/GSK Krispy Krunchy Chicken Tipitina's Foundation Harrison County Utility Gulfport International Airport Leontine Linens MDRG Research
Specialties
Creative Strategy Creative Direction Social Media & Social Content Strategy SEO Copywriting Blog Writing Healthcare Marketing Food and Beverage Marketing Non-Profit Marketing User Journey Copywriting Website Copywriting Experiential Marketing Storybook Writing Activity Book Writing Clinical Trial Recruitment Marketing Community Outreach Writing For Underrepresented Communities Pharmaceutical Marketing & Branding Tourism Marketing Technology-focused Marketing Fiber-Optic Internet Marketing Direct Response Marketing Direct Mail UX Copywriting Package Design Copywriting Presentations New Business Pitch Materials Creative Mentoring
Skills
Print Radio Social & Mobile Websites Banners Landing Pages Digital Marketing Experiential Marketing TV & DRTV Pre-Roll SEO Copywriting Direct-to-Consumer Marketing Business-to-Business Marketing Project Management Microsoft Office WordPress Google Workspace Microsoft PowerPoint UX Copywriting