GSK: Alzheimer's Disease Study
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Description
GSK was launching a new study on Alzheimer’s disease, and it needed a social media campaign to attract participants. Having a father-in-law who was suffering from dementia at the time, I knew firsthand how devastating it can be to witness a loved one gradually losing their memories little by little. Tapping into this emotional feeling, I developed this social media campaign.
Role
Director of Creative Copy, Sr. Copywriter
For
GSK