Description

Merck was looking for a storybook and matching activity book to help explain rare diseases to children between two and eight. The activity book for this concept takes the child from Zach’s home to the clinic. The storybook was then developed as a bedtime story that helped explain what mRNA is and how mRNA therapy is an investigational treatment doctors and researchers are exploring.

Role

Director of Creative Copy, Sr. Copywriter

For

Moderna