Description

Eli Lily was looking for a creative way to explain atopic dermatitis to children between two and six years old. They wanted an idea highlighting triggers and ways to alleviate their painful patches.

When the art director I was paired with had an idea to create a character called the Nighty Knight, my mind immediately took off, and the story of the Nighty Knight and Sunny Day (his trusty sidekick) was born.

In addition, we developed another arm of the campaign to promote the study to teens and young adults. The headline, "Rough on skin and self-esteem," along with its Lisa Frank-inspired art direction, was a massive hit with the client and those who enrolled in the study.

Role

Director of Creative Copy, Sr. Copywriter

For

Eli Lilly