Alfa Satisfaction Campaign
Description
Alfa Insurance wanted to create a new campaign that conveyed its commitment to its customers. They wanted something fun, memorable, and something that expressed their commitment to the community. As the ACD copywriter for this campaign, I wrote TV, radio, billboards, print ads, Facebook & Instagram ads, and a microsite. This campaign increased visitors to Alfa Insurance’s website by 93.3% in the first 3 months.
Role
ACD, Sr. Copywriter
For
Alfa Insurance
Type
TV, Print, OOH, Radio, Social, Web